Chini Enterprise (M) Sdn. Bhd.

LicensedDSAM Member

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61/ 100 — Moderate

AI Safety Score (higher = safer)

76 – 100Low Risk

51 – 75Moderate

26 – 50High Risk

0 – 25Very High Risk

Score across 5 dimensions, each max 20 pts

Is Chini Enterprise (M) Sdn. Bhd. a scam?

Chini Enterprise (M) Sdn. Bhd. is licensed by KPDN, with a moderate safety score

Chini Enterprise (M) Sdn. Bhd. holds a valid KPDN direct-selling licence (AJL93369), so it is a legally registered business, not an illegal scheme. CheckMLM's AI safety score of 61/100 places it at moderate risk. As with any MLM, joining carries financial risk — review the risk factors and compensation plan before paying.

Direct sales company (KPDN licence no. AJL93369).

Website

LOT 32.03,LEVEL 32, SUNWAY PUTRA TOWER, 100 JALAN PUTRA, 50350, KUALA LUMPUR

Malaysia

KPDN License

License No: AJL93369

SSM Reg. No: 204720-M

Licensed Since: 18/02/2025

Expiry: 17/02/2030

Last Checked: 01/11/2026

About this company

Sells Long-Heh brand health supplements (such as ganoderma, lecithin, probiotics and propolis) and 'ultra-long wave' electromagnetic wellness devices in belt and chair form.source

Official website:: chini.com.my source
In business since:: 1990source
Origin:: Malaysian arm of Taiwan's Chin-I International Enterprise Co. Ltd. (Long-Heh brand)source

Products

Long-Heh Ganoderma (A01)source
Long-Heh Cordyceps Sinensis (A02)source
Long-Heh Lecithin (A08)source
Long-Heh Natto Red Yeast Rice (A21)source
Long-Heh LH-8(M) ultra-long wave device, chair type (C09)source

Claims on the company's own materials

Quoted as published; CheckMLM has not verified them. Check a health product's registration with NPRA and ask a doctor before relying on a health claim. Treat income claims as a best case, not a typical result.

“Joules heat which can help regulate the physiological functions.” (Long-Heh ultra-long wave devices)source
“enhances the body's energy, maintains health and replenishes vitality” (Long-Heh ultra-long wave devices)source

Warnings and news

No regulator action found. Not on Bank Negara Malaysia's Financial Consumer Alert List or the Securities Commission's Investor Alert List (checked 28 Sept 2026).

Researched by CheckMLM on 28 Sept 2026 from the linked sources. Spotted something out of date? Tell us.

Risk Factors

Each dimension scored 0–20 (higher = safer). A dimension with no information is scored neutral (10).

AI-generated assessment for educational purposes only. Not an official rating.

Chini Enterprise (M) Sdn. Bhd. holds an active KPDN direct-selling licence (AJL93369, valid to 2030-02-17). It is a DSAM member, lists SSM no. 204720-M, has an official website and has operated since 1990, so Company Transparency scored high. No regulator action was found, and it is not on the Bank Negara or Securities Commission alert lists, but there are 0 verified community reports. Product Legitimacy was lowered because its device materials say "Joules heat which can help regulate the physiological functions." and "enhances the body's energy, maintains health and replenishes vitality". Information on product registration, prices, joining costs and the compensation plan is limited, so Pricing Transparency and Compensation Plan were scored at 10.

Pricing Transparency10/20

Compensation Plan10/20

Product Legitimacy8/20

Company Transparency19/20

Reputation14/20

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