AI Safety Score (higher = safer)
Score across 5 dimensions, each max 20 pts
Is NOVA LIFE MARKETING SDN. BHD a scam?
NOVA LIFE MARKETING SDN. BHD is licensed by KPDN, with a moderate safety score
NOVA LIFE MARKETING SDN. BHD holds a valid KPDN direct-selling licence (AJL932444), so it is a legally registered business, not an illegal scheme. CheckMLM's AI safety score of 61/100 places it at moderate risk. As with any MLM, joining carries financial risk — review the risk factors and compensation plan before paying.
KPDN License
About this company
Sells ETERNER-brand nutritional supplements, skincare and essential oils, many made with resveratrol, through distributors it calls health ambassadors.source
- Official website:
- eterner.mysource
- Origin:
- Malaysian company. Wholly owned direct-selling subsidiary of Nova Wellness Group Berhad, which acquired it on 3 Jan 2024 for RM1.5 million.source
Claims on the company's own materials
Quoted as published; CheckMLM has not verified them. Check a health product's registration with NPRA and ask a doctor before relying on a health claim. Treat income claims as a best case, not a typical result.
- “Unveil the path to health, wealth and freedom.” (ETERNER distributor opportunity (distributor registration guide))source
Warnings and news
No regulator action found. Not on Bank Negara Malaysia's Financial Consumer Alert List or the Securities Commission's Investor Alert List (checked 29 Sept 2026).
Researched by CheckMLM on 29 Sept 2026 from the linked sources. Spotted something out of date? Tell us.
Risk Factors
Each dimension scored 0–20 (higher = safer). A dimension with no information is scored neutral (10).
AI-generated assessment for educational purposes only. Not an official rating.
Nova Life Marketing Sdn. Bhd holds an active KPDN direct-selling licence (AJL932444, valid 2025-12-22 to 2030-12-21). It is a DSAM member with a code of conduct, and it has a listed SSM number, an official website and a disclosed parent company, Nova Wellness Group Berhad. These facts drove the high Company Transparency score. No regulator action was found, it is not on the Bank Negara or Securities Commission alert lists (checked 2026-09-29), and CheckMLM has 0 verified community reports. Reputation scored moderately well because the lack of reports is limited evidence. Its materials say "Unveil the path to health, wealth and freedom.", which is a general opportunity claim that lowered the Compensation Plan score slightly. Information is limited on pricing and joining costs, how the compensation plan works, and product registration, so those areas were scored neutrally. Consumers should check prices, joining costs and product approvals themselves before buying or joining.
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Products (0)
No products registered.
Community Reports (0)
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